Once you know where to find the images the next step is to use the correct images. You might have great photos available but if you are not using them well, they will not have the impact that you are looking for.
Tips to choose the right stock photo
While all images will be high-definition, what we need to see is do these images add a story to your offering. If the images scream stock photography, it might not have the desired impact especially in a blog post or social media marketing. As social media is more about user content or content that looks real and authentic, an image that is perfect for a hoarding might not do well here.
So here are a few tips for you to understand how to choose images
Look for Authentic Images
When I say authentic images, I don’t mean the images will be photoshopped or changed technically. I mean the feel or the emotions that are being radiated from the image should be authentic. So if you see an image that showcases a smiling tele-caller you know it is a staged and modeled image. Such images will work great for websites, advertisements or hoardings but if you are using them on your blog or solo solopreneur offering, they might not seem genuine.
Value addition to your content
As these images are not shot by keeping your content in mind, you need to be extra careful when choosing the images. Look for images that add something to the message that is being communicated to the audience. If you are talking about tips to work from home, check for homely office /workspace images. This will help establish your message more strongly in the minds of your audience. For a freelancer post, an image of a corporate office will add no value, but might even put off genuine readers as they might not consider it relevant.
Think from Audience Perspective
Just as your blog has a unique voice, so does your images. Be sure to see it the image works well with your content and your audience. If you are a mom blogger talking about mindful parenting, yet all your images have a negative undertone, then it might not attract the audience that you are looking for. Similarly, if you are talking about women entrepreneurs then having a desk image with just books might not be a right fit. As an entrepreneur we are looking for subtle references to it with a to do list, well maintained desk, books arranged well, flowers or some small memento etc.
Check for copyright and model release
While the images are free to download, there could be conditions attached and it is important to check them before using the images. Some offer images with no conditions, while some make it free only for non-commercial use. Some images might want you to credit the image creator, or some might want you to include a link back. Whatever the condition, do give it a read and fulfill the same to avoid any issues in the future.
As a social media marketer and a strategist, I have seen closely the effect that a well-designed image can have on the audience. A picture can say a 1000 words is not just a phrase but a sentence with a lot of truth in it. As you start on your journey of a blogger or entrepreneurs, you will quickly realize that stock photos when used correctly can have a great impact.
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What can you expect?
Tips to start off, motivation to continue, blog challenges from around the world that will definitely help you grow and much more. This is a support group. Please join if you wish to be motivated but remember this is a group effort and only join if you plan to work towards it and support each other in the journey. If you are up for it join https://business.facebook.com/groups/BuddingBloggers/
These are a few tips to think of while choosing your images. I would love to hear your views. Do you use images in your posts? How do you find them impacting your statistics. If you have used images in any creative way, don’t forget to share them in comments and you might be featured in the coming posts.