Why small businesses should use Google Adwords


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The words ‘Google Adwords’ invokes mixed responses. Small businesses assume that you need huge marketing budgets to achieve any relevant results. They tend to believe that the CTR will burn a huge hole and consume their budgets even before they realize what can be done. While it is true to a certain extent, it is also equally true that a sharp focused strategy can get you meaningful results in limited budgets.

Powerful insights

Apart from conversions or inquiries, a big thing that Google Adwords gives you is powerful insights. Apart from Google Analytics, Adwords helps you understand what people are looking for and how you can design content to their queries or maybe add more landing pages to take them to relevant pages.

Flexible 

Adwords gives you the flexibility to adjust the amount to be spent and the timings during which your ads are to be published. This specifically helps if you are looking for calls from customers, but your store phone can’t be answered 24*7. You can target specific locations too hence if your ad is relevant to a particular city, you can still run Adwords and get conversions. The best thing is you can stop the ads anytime.

Precise Targeting

Did you know that you can run ads targeting a 2-mile radius? You can go that specific! Hence even if you are a brick and mortar store, with a limited area to service, you can still focus only to these places and run an efficient ad campaign. The local ads can also appear on Maps – ‘Near Me’ feature. This will help you showcase your products or offers right when the customer is close by and maybe looking for something similar.

Appear when people are looking for your product/service

The best thing about Google search Ads is the fact that your ad appears when the prospect is looking for your product or something similar. Having a good keyword strategy will help you understand the customer’s requirements and what exactly is he searching for. Also the fact that universal ads appear everywhere – right from search to videos and apps makes it a perfect brand launch vehicle that will skyrocket your brand awareness.

7 compelling reasons to use adwords

Drive traffic to various conversion touch points

While you might not have a budget to run Universal campaigns, what you can do is drive your prospective customers to various touch points on your site, via the search ads alone. Add site-link extensions like call now, contact us, locate us etc. to ensure that people reach you directly and you don’t miss any leads.

Be on the first page

SEO is great for long-term strategy. You need to focus on SEO and optimize your site so that you can come on the first page of the search results. However, if you wish to capture audience now, then the quickest way to be on the top of the list is via SEM (Search Engine Marketing) or PPC. This is especially effective when you are launching a new product or a website launch.

Follow your customer

Google and Facebook offer Remarketing option. With this, you can retarget your audience and keep the brand on top of his mind. Your ad can appear on the sites that he visits and the videos that he plays. If you are an e-com site, you know that a customer never buys in one go, but being on the top of his mind, while making a purchase decision will ensure that he chooses you over other brands.

These are few of the reasons why small businesses too should think about investing in Adwords. It is much more focused as compared to some traditional marketing methods and it is also highly measurable.

Have you used Google Adwords for your business or personal brand promotion? How was your experience? Do you have some more points to add – do let me know in comments below

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Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. Founder and Owner of nehatambe.com.

33 thoughts on “Why small businesses should use Google Adwords

    Jayshree

    (September 25, 2017 - 6:21 pm)

    This is so interesting to read..

    Mayuri Nidigallu

    (September 25, 2017 - 7:53 pm)

    This is really helpful, Neha. For a tech-challenged person like me, your point by point description made it easy to follow.
    Thanks for sharing.

      nehagpatwardhan

      (September 26, 2017 - 3:36 pm)

      Thanks Mayuri

    L steffy Manju

    (September 25, 2017 - 9:57 pm)

    Informative post….I really didn’t know abt dese facts…… People who r planning to grow their business would definitely find this helpful…..

      nehagpatwardhan

      (September 26, 2017 - 3:36 pm)

      Thanks L steffy

    Zainab

    (September 25, 2017 - 10:36 pm)

    I have heard that there should be a huge following to use this! Maybe I should start working towards that 🙂

    Khushboo

    (September 25, 2017 - 11:28 pm)

    Awesome post loved reading it. Keep up the good work

      nehagpatwardhan

      (September 26, 2017 - 3:35 pm)

      Thanks Khushboo

    Namrata

    (September 26, 2017 - 12:07 am)

    You have well explained these points! Very easy to understand for the beginners. 🙂

      nehagpatwardhan

      (September 26, 2017 - 3:35 pm)

      Thanks Namrata

    Prerna Sinha

    (September 26, 2017 - 12:26 am)

    This is actually a helpful tool for every small scale business runner. The points are explained very well, keep it up!

      nehagpatwardhan

      (September 26, 2017 - 3:35 pm)

      Thanks Prerana

    Charu Gujjal

    (September 26, 2017 - 12:36 am)

    This is quite a useful post. So relevant for upcoming bloggers.

      nehagpatwardhan

      (September 26, 2017 - 3:34 pm)

      Thanks Charu

    SHALINI BAISIWALA

    (September 26, 2017 - 9:21 am)

    God I am so tech retarded that even this well written article does nothing to make me understand it!! I abhor tech and run away from it all the time!! 😉

      nehagpatwardhan

      (September 26, 2017 - 3:34 pm)

      Aww, Shalini everyone has their niche. My knowledge of colors is limited to twelve colors in a crayon box, the cosmetics sales girls hate me when I ask for maroon or pink lipstick 😛

    Jiya B

    (September 26, 2017 - 10:12 am)

    i loved this post since some time I was looking to get knowledge on Adword. thank you so much for shareing it here.
    Jiya B recently posted…Precious skin care for your baby – Aveeno Baby – Daily Moisture LotionMy Profile

      nehagpatwardhan

      (September 26, 2017 - 3:29 pm)

      Welcome Jiya, Glad you found it useful

    Preethi Venugopala

    (September 26, 2017 - 11:16 am)

    Haven’t tried this much. Will give attention next time. Thanks forthe detailed post, Neha!
    Preethi Venugopala recently posted…Do you Underwrite? #MyFriendAlexa Post 3My Profile

      nehagpatwardhan

      (September 26, 2017 - 3:29 pm)

      Glad you found it useful Preethi

    Dr Bushra

    (September 26, 2017 - 1:43 pm)

    I’m going to try Google AdWords after reading this as I’ve many doubts which cleared now

      nehagpatwardhan

      (September 26, 2017 - 3:28 pm)

      Glad you found it useful Dr. Bushra

    Minakshi bajpai

    (September 26, 2017 - 4:01 pm)

    This post is very useful and informative for small business man’s and for those who are beginniers in business. These tips are important to understand. Thanks for sharing

    Glow Origin

    (September 26, 2017 - 4:32 pm)

    Very informative post thanks for sharing the same
    Glow Origin recently posted…The Bodyshop British Rose Shower GelMy Profile

    Preetjyot Kaur

    (September 26, 2017 - 6:59 pm)

    This is such an informative post. Google adwords if studied and implied well could really help businesses a lot
    Preetjyot Kaur recently posted…A letter to our daughters who were born on the same date | 3 years apartMy Profile

    Deepika Verma

    (September 26, 2017 - 9:35 pm)

    This is such a useful post for me 😀 Loved all the points you have covered
    Deepika Verma recently posted…Saranghae | 5 Step Korean Anti-Aging Skin Care Routine | REVIEWMy Profile

    Creative Life Star

    (September 26, 2017 - 9:39 pm)

    Very informative and great post to read. Very well written. Thanks for sharing.

    Anamika

    (September 27, 2017 - 2:21 am)

    No I haven’t used Google Adwords. Honestly before this post I have very limited knowledge about this. Now I can understand that it’s a very helpful tool for every small scale business or personal brand promotion.

    JAYSHREE BHAGAT

    (September 27, 2017 - 10:57 am)

    I agree with your points but my account didn’t get approve… Dunno why
    JAYSHREE BHAGAT recently posted…4 Festive Special Recipes From Dr. Oetker FunFoods Creative KitchenMy Profile

    Papri Ganguly

    (September 27, 2017 - 11:38 am)

    Such an informative post. Want to know more on SEO

    anupriya

    (September 27, 2017 - 12:12 pm)

    Some really interesting and drawing facts about google adwords. Thanks for this really informative post.
    anupriya recently posted…Aveeno Baby Daily Moisture Lotion – Product ReviewMy Profile

    Amreen Shaikh

    (September 28, 2017 - 3:37 pm)

    That’s very helpful. It could benefit me as well. Will consider them 🙂

    Radhika

    (September 28, 2017 - 6:46 pm)

    I’m learning about SEO and this sure is a good introduction! Thanks!!

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