YouTube Tips to get your Channel up and Running

YouTube is known as one of the major vertical search networks available today. Vertical Search means searching for a specific topic or category or industry. People come to YouTube to check for videos in a certain segment or vertical. While it’s not essential that you need to be present on all mediums, however, if you […]

Why small businesses should use Google Adwords

The words ‘Google Adwords’ invokes mixed responses. Small businesses assume that you need huge marketing budgets to achieve any relevant results. They tend to believe that the CTR will burn a huge hole and consume their budgets even before they realize what can be done. While it is true to a certain extent, it is […]

How to use Pinterest for business or personal brand

Pinterest for business isn’t a very popular choice in India. Pinterest and Instagram are both images sharing sites. While Instagram is where you click or download a photo on your phone, apply filters and then share it using relevant hashtags for discovery, Pinterest is a more of a curation and photo searching site. According to […]

6 Important tips for new businesses planning to start social media marketing

Congratulations! on taking the plunge in the entrepreneurial world. Establishing a new business is a tough job. Resources and cash flow are limited and hence there is usually an urge to try and do everything on your own. You feel you have a Facebook and Twitter a/c, and almost all knowledge resources are available online, […]