Myths associated with being a Digital Marketer

Freedom from Myths associated with being a Digital Marketer

I am with my kids in a park or meeting someone new, so this is how the conversation typically goes after the usual pleasantries. Hi! I am X Hi! I am Neha Tambe X- Do you work? Me- Yes, I am a Digital Marketer X- Hmm.. what do you do? Me- I create marketing plans […]

Virtual assistants and why you should hire one

Virtual Assistant and why you need them

If you are a small business or an entrepreneur, you are wearing too many hats. While it is important that you do all things that are required for your business, it can be too taxing for one single person to be handling so many responsibilities and doing that effectively. It’s for situations like these that […]

Return on Investment on digital marketing

Return on Investment on digtial marketing

ROI or return on investment is something that every business keeps an eye on weather they market online or offline. As a small business or personal brand you are running on a tight budget. You want every rupee that you spend to generate some value. You don’t have deep pockets to promote your brand on […]

Top tips to conduct audience research for small businesses

Audience Research and Why is it Important

Audience research is important for every business. If you are a small business or a start-up you know how important it is to target the right audience. You are not a big brand with millions to spend of broad scale advertising! It is similar in personal brands as well! Before you create a social media […]

A-Z 2018 will be about teaching others social media marketing for small businesses

A-Z 2018 will be of social media learning’s and more

Come April and I will be a harried soul! You ask WHY? Because I will be participating in A-Z blog challenge that’s why! I am trying to do much better this time with trying to be more organized, but looking at things to be done, I am miles away from it! But yet, I will […]

How to use Twitter for small businesses and personal brands

I have always maintained that spreading yourself thin is not a great strategy. Find the social channels that work best for your brand and focus your energies on them. While Twitter isn’t as popular as Facebook or What’s App, there is a different set of audience who love Twitter. Twitter works well in many areas […]

How to use Pinterest for business or personal brand

Pinterest for business isn’t a very popular choice in India. Pinterest and Instagram are both images sharing sites. While Instagram is where you click or download a photo on your phone, apply filters and then share it using relevant hashtags for discovery, Pinterest is a more of a curation and photo searching site. According to […]

Facebook for small businesses and personal brand

Facebook marketing is usually the first step for any small business when they decide to go ahead with online marketing. Still wondering if online marketing is for you or not, check out the linked post. Facebook for small businesses is now a necessity and not a matter of choice, however, this is also true, if […]