I am starting a new series called #TuesdayTips. These tips are simple ones that will help you manage your social media channels or groups. It is aimed at newbies who are interested in trying new things and these simple tips will help them better their channel or group.
Today we are going to look at ‘How to Pin an FB group’
Facebook even today is the most popular social media network in India. It is also one of the only popular social media channels that let you create and participate in groups based on similar interests or hobbies. Many of your favorite pages today might have their groups where they share interests, discuss trends, ask important queries, share anecdotes and much more. To be a part of a thriving and engaging group, you need to know what is being discussed in that group regularly. However, after the current updates in FB, knowing what is happening in all the groups that you are a part of is not easily possible.
Why Don’t I get notifications from all the Groups in FB?
You might believe that if I follow a group, I am bound to get notifications from that group, correct? WRONG!! Let’s look at some of the statistics and information to understand this better –
To start with Worldwide there are 2.41 billion monthly active users on Facebook and 200 million people have joined groups that they derive value from.
Every Facebook user has at least 1500 posts competing for a spot in his newsfeed! This includes posts from all the friends, pages, groups that you are a part of and it does not include the paid ads that appear in the newsfeed! So the higher the number of friends and pages liked, the less likely it is that you will see posts from all the pages and friends.
The good news is that at least on mobile, Facebook has now created a separate section for updates from groups. Yet, there are a lot of groups that are vying for the end-users attention and hence it is important that you select the settings in such a way that you do not miss an update from your group.
Why should a Facebook Group Owner care for Pinning?
Every user has the option of deciding how they want to be notified about a particular group. This they can do by going to Groups – Notifications and then selecting one of the following
The notifications by default are set to Highlights. Hence to ensure that your group is engaging and your content is seen by maximum people, you need to maximize the reach of it.
Another point is that based on the statistics mentioned above you now know that there is tough competition to appear in a user’s newsfeed. Add to it the fact that only 300 posts actually make it to the newsfeed based on Facebook’s algorithm.
The Facebook algorithm, just like Google algorithm is shrouded in secrecy. The only thing we do know is that it is based on the number and quality of engagement that the user has with your posts. Hence it is important to ensure that good content is posted and the same is visible to the end-user for him to engage with it.
How to Pin a Facebook Group
Now that you understand the importance of pinning a group by being it a group owner or group member, check out this video to understand how to help users get your content first. This is a bit different from a page or profile, so do check out the video. This will ensure that you know when there are new posts in your group and you can quickly go and engage in the group.