India is rich in regional languages and its native speakers. With greater internet penetration it is invariable that more and more native speakers will be coming online. Another demographic that is coming online is the 50+ generation. With smartphones finding their way into our homes, this generation is getting comfortable navigating online and sharing their […]
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I have always maintained that spreading yourself thin is not a great strategy. Find the social channels that work best for your brand and focus your energies on them. While Twitter isn’t as popular as Facebook or What’s App, there is a different set of audience who love Twitter. Twitter works well in many areas […]