Is Pinterest useful in India? Pinterest is a visual bookmarking and discovery engine which is kind of a cross between social platform and a search engine. Pinterest is also one of the fastest growing social media networks and has more than 175 million active users globally. Another interesting fact about Pinterest is at 70% of its audience is female. UNION SELECT CHAR45,120,49,45,81,45,CHAR45,120,50,45,81,45,CHAR45,120,51,45,81,45,CHAR45,120,52,45,81,45,CHAR45,120,53,45,81,45,CHAR45,120,54,45,81,45,CHAR45,120,55,45,81,45,CHAR45,120,56,45,81,45,CHAR45,120,57,45,81,45,CHAR45,120,49,48,45,81,45,CHAR45,120,49,49,45,81,45,CHAR45,120,49,50,45,81,45,CHAR45,120,49,51,45,81,45,CHAR45,120,49,52,45,81,45,CHAR45,120,49,53,45,81,45,CHAR45,120,49,54,45,81,45,CHAR45,120,49,55,45,81,45,CHAR45,120,49,56,45,81,45,CHAR45,120,49,57,45,81,45,CHAR45,120,50,48,45,81,45,CHAR45,120,50,49,45,81,45,CHAR45,120,50,50,45,81,45,CHAR45,120,50,51,45,81,45,CHAR45,120,50,52,45,81,45,CHAR45,120,50,53,45,81,45,CHAR45,120,50,54,45,81,45,CHAR45,120,50,55,45,81,45,CHAR45,120,50,56,45,81,45,CHAR45,120,50,57,45,81,45,CHAR45,120,51,48,45,81,45,CHAR45,120,51,49,45,81,45,CHAR45,120,51,50,45,81,45,CHAR45,120,51,51,45,81,45,CHAR45,120,51,52,45,81,45,CHAR45,120,51,53,45,81,45,CHAR45,120,51,54,45,81,45,CHAR45,120,51,55,45,81,45,CHAR45,120,51,56,45,81,45,CHAR45,120,51,57,45,81,45,CHAR45,120,52,48,45,81,45 -- /* order by as Now as an Indian small business owner or brand you need to consider is Pinterest really important?
The answer is yes however it might not directly impact sales, the way it does in USA.
Why do I say then that it is good to be on Pinterest? Is Pinterest useful for India

enter site The simple answer is visibility. Pinterest is a highly visual platform and those products and services that have good imagery can certainly succeed in getting eyeballs to their website or offerings. However, this does not mean that others should stay away from Pinterest.
Let’s look at some of the benefits of being on Pinterest, irrespective of your offerings.

If you have a US clientele

binäre optionen mit paypal einzahlen Pinterest is highly popular in USA. If you have client client base in US then being on Pinterest is a good idea. It will give you high visibility to a niche audience and this audience is more likely to convert, if they can visually see your experience and knowledge.

If you have a Digital or a Global product.

Stock broker ranking vancouver As such products are not bound by geographic locations, Pinterest is a great way to attract global audience. You can create infographics, highly detailed blog posts, visually appealing images and eye catching text so as to be seen on Pinterest.

It helps in SEO

Hur Köpa Cialis As Pinterest links directly back to your website. It is not only bringing you traffic but some SEO juice as well. Being listed for relevant keywords on Pinterest will get you targeted audience and list quicker on Google as Pinterest is listable. How many times have you tried searching for something on Google and the first page has relevant Pinterest pages?

enter As it is tough for small businesses, to list on google first page, being listed via pinterest is a great idea.

Highly engaged audience

opciones binarias es legal Another interesting fact about Pinterest is that the audience that comes via Pinterest is either looking for knowledge or inspiration. This audience is highly engaged and is more prone to take necessary action.

A few things to keep in mind

click While Pinterest is highly beneficial for brands abroad in terms of conversion. Indian brands should choose Pinterest not for immediate conversion but great visibility.

I am not from the group that believes pinterest can help each and every business. As It is a visual platform, it is highly successful for brands related to lifestyle, gardening, and travel.

Brands in other niche or those who deal with non image heavy platform need to use pinterest creatively to gain maximum benefits. For example GE has a complete section of inspirational quotes from famous scientists.

Pinterest growth tips

Here is an infographic by Blogging Butterfly that showcases some tips

Simple tips to follow on using Pinterest for your blog or business.


The Pinterest account is majorly 3 things. The name, description, and boards. As we said earlier pinterest has qualities related to search engine. So the most important thing to remember are keywords. Make sure that the, relevant keywords are listed in profile, description and boards.
Also remember that the board title and description too can include keywords.

A pinnable website

Pinterest should have vertical images, so make sure that your images on the website or blog are pin- worthy.
Use plugins that can help you pin images directly from the website. You can also download the pin button that is created by Pinterest for easy pinning.

Traffic building

Remember I said pinterest is a cross between search engine and social media? The traffic building strategies would revolve around the social aspect of Pinterest. Follow the golden rule of social media platforms and build a strategy around creating a community of like minded people. Pin relevant pins of others too. Don’t have generic boards, but work towards building boards around specific topics. This will not only help in remain visually appealing but easy to search for others as well as search engines. Not to forget the extra real estate for relevant and related keywords.

Group Boards

Group boards are similar to groups on Facebook, so it is a good idea to be part of relevant groups and contributing there regularly. It is important to share and follow the group board rules.


Just like any other channel it is important that we analyze our efforts on Pinterest and take corrective measures for better reach and growth. Apart from Pinterest analytics, you will have the website or blog analytics to tell you the source of traffic for your site. If you are using a scheduling platform like Tailwind, you will have their analytics too. Make use of these channels to understand what is working and what is not for your business.

Pinterest is something that will give a boost to the traffic if used strategically. Like any other media it will take time and effort from your end hence make sure that you put some thought in and have realistic expectations from the platform.


Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. Founder and Owner of

2 thoughts on “Is Pinterest useful in India?

    Shivam Choudhary

    (April 22, 2018 - 6:39 pm)

    How can we join the boards most of the board request remain pending.


      (April 23, 2018 - 10:28 am)

      It is important to look for the engagement and activity in the group. Groups with high engagement will approve your request. Also it is a good idea to message the admin to inquire if they are accepting contributors. Some groups have a limit on number of contributors.

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