Creating a Board on Pinterest and optimizing it

One of the most important things after a pin is a Pinterest board. You cannot pin your pins without a board, hence this is pretty important.

Till now we have seen the correct way to create an account on Pinterest and the right way to create and optimize your pins. You can see both the posts in the series here

How to sign up for Pinterest

Creating your first Pin and optimizing it

What is a Board

As Pinterest is a visual bookmarking site, pin boards help you organize your content based on the topics of your interest. The basic structure in an account is Pinterest Boards in which various pins are pinned as per board description and title.

How to create a board on Pinterest and optimizing it

Creating a Board

To create a board

  1. Go to your profile
  2. Click boards
  3. Select Create Board

Apart from this when you are pinning a pin, if you think you do not have a relevant board you can create a board and then pin the image. For this follow the below mentioned steps

  1. Select the image and click Save
  2. At the bottom of the listing, you have an option to create a board
  3. Click and name your board.

Pro Tip – When you create a board, you do not get the option of adding the description by default. You need to create the board and then go to Edit to add details in a board.

How to Name a Board

The name of the board or description is not a place to show your creative skills. I bit of fun with words is fine, but remember the Pinterest algorithm serves up search results based on the text added in the image. Make sure that your image description and board description are keyword rich to ensure that they reflect in search results.

Start with searching a few keywords in the search option

Once you enter these, you will see related labels below the search term

Try and use a combination of both for the perfect Board Name

Though this is a general rule, it is not a hard and fast one, so do not be stuck if you can’t come up with a name based on the combination. Go with what sounds best but try and incorporate simple words that are mostly searchable.

Pinterest is a cross between social and search engine. While the whole group board option and the way you can communicate with other pinners is social, the way Pinterest throws up results is very search engine driven. Hence it is important that you focus on most commonly used and searched terms.

Add a description

Once you create a board, go to edit and add a keyword rich description of what your board can include. Pinterest also supports hashtags, so you can use the same with your pins and board description. Make sure that the description is not peppered with hashtags. Write a good description and after that add relevant hashtags so that it gives a clean view.

Other important points around a Board

The other important things to check after you have created a board are its visibility and contributors. Once you go to edit and have added a description, next is to choose the board visibility. By default the board is visible to all, however you can choose to keep the board private.

Similarly as the board is created by you, you are the owner of it, however if you wish to create a group board, you can add as many contributors as you like.

We will know a lot more about contributors and how to create and use group boards in the next post. I have two group boards around Parenting and Blogging. If you wish to be a member of it, follow me and the board on Pinterest and message me to add you to the group.

Blogging Group Board Click the link to follow and message me to join as a contributor.

Parenting Group Board Click the link to follow and message me to join as a contributor.

Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. I studied mass communication and worked in various capacities spanning from journalism, copywriting to social media marketing. Blogging from the past 4 years. Founder and Owner of

18 thoughts on “Creating a Board on Pinterest and optimizing it


    (September 17, 2018 - 9:54 am)

    Pinterest is my favorite search tool now, everything is so pretty. I have made so many boards now! This tutorial is quite helpful for pinterest beginners.

    Mayura Amarkant

    (September 17, 2018 - 10:10 am)

    I love the way your blog has answers to the simplest questions. Pinterest is such an important marketing tool and your blog post provides some brilliant tips to get a headstart. Thank you for writing this. #MyFriendAlexa #MayuraReads

    Harjeet Kaur

    (September 18, 2018 - 10:21 pm)

    Thanks for the tips Neha. I am trying to crack the chakravyuh of Pinterest but to no avail. It is like a maze to me and I get caught in it. #wordsmithkaurreads


    (January 22, 2020 - 6:40 pm)

    This is some great info! I always had a hard time with Pinterest. This for sure helped. Thanks!

    Serene Xi

    (January 22, 2020 - 8:41 pm)

    Excellent instructions to create a Pinterest board! Thanks for providing this valuable how-to content.

    Matt Taylor

    (January 22, 2020 - 9:51 pm)

    Thank you for the Pinterest tips. I am still fairly new to Pinterest so this was very helpful! 🙂

    Jessica Collazo

    (January 23, 2020 - 12:02 am)

    This is so great. I have to make some boards. I haven’t put so much attention to my Pinterest post.

    Dreaming Loud

    (January 23, 2020 - 9:29 am)

    Thanks for knowledge, it’s great that you post even the simplest information we could have. Sometimea we dont need to complicate things to explain something.


    (January 23, 2020 - 11:47 am)

    This is really helpful, thank you for sharing 🙂

    Ntensibe Edgar Michael

    (January 23, 2020 - 6:43 pm)

    Aaaahhhhh…..right! You have literally saved me. I didn’t exactly know how to optimize my boards but this is a good starting point.

    Dreams Abroad

    (January 23, 2020 - 8:01 pm)

    Nice tips on how to make a board on Pinterest. A few things I didn’t know about the technical stuff.

    Fatima Torres

    (January 24, 2020 - 1:55 am)

    I keep forgetting to add descriptions to my Pinterest boards. Thanks for the reminder. I like to make them SEO-friendly as well.

    the joyous living

    (January 24, 2020 - 3:53 am)

    good tips. i wish you would give us an example of a board’s description. that would be very helpful. joy

    Sara |

    (January 24, 2020 - 4:17 am)

    Pinterest is such an important tool for bloggers and knowing how to get the most out of it is incredibly helpful! Your advice is spot on goodness. Thanks for helping your fellow bloggers ♡.

    katrina Kroeplin

    (January 24, 2020 - 6:25 am)

    that’s great information. i really need help with pinterest. it’s like hit or miss and i want more hits than misses.


    (January 24, 2020 - 10:26 am)

    i already started creating boards in my pinterest account but i keep on forgetting to update them! thank for this reminder…


    (January 25, 2020 - 5:46 am)

    I use Pinterest but I don’t optimize it. I should try to optimize my boards more often.

    Melanie williams

    (January 26, 2020 - 11:47 pm)

    I need to look into using pin interest for sure. These are really useful tips on making the board for sure x

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