An innovative way to make Maths lovable – Smartick Method

Smartick helps the child to understand concepts, improve calculation skills, concentration and mental agility.

How many of you dreaded Maths in school? I know I did! I found it extremely boring and unimaginative. The whole tables, and equations and BODMAS etc. etc. made my head hurt and I always looked at ways to not do Mathematics.

I don’t think it was to do with the understanding level of the subject, but the whole boring and insipid approach made all the difference in my outlook towards the subject. I can say this confidently today, because I have experienced the transformation.

Today, I am going to talk about a new concept that is revolutionizing the way Mathematics is learned! I came across Smartick Method, when I got a mail from them to try and review it. The moment I went to their website, I knew this was going to be different and I instantly agreed.

What is Smartick Method?

Smartick is a unique online learning platform that lets a child learn at his own pace. It focuses on self-learning; thereby helping the child to understand concepts, improve calculation skills, concentration and mental agility.

What methodology do they follow?

Smartick goal is to make maths fun. They have created a healthy mix of traditional and new approaches towards learning maths. They use best traditional learning methods inspired from Japan and Singapore combined with studies from top research centers and universities like Harvard and the University of Chicago.

How does it work?

Smartick Method is designed in such a way that the child needs to spare only 15min a day! Isn’t that cool? Before smartick, making my daughter to sit for studies was a task, but now she is the one who reminds me about her daily smartick session!

Once the login is created, the child can start accessing the modules. Initially smartick offers random questions to understand your child’s level. Based on the results of the first 3-4 days, smartick daily sessions are updated. So you don’t have to worry, if x,y,z has been taught to your child or not.

My Review

My daughter is in love with Smartick! She is eager to do her daily sessions and understand her mistakes and improve. I have seen an increase in her concentration levels. As I get daily updates about her performance, I am attuned to her progress.

There is something called as smartick Brain games which is motivating and interesting. My daughter not just finishes her 15 min session, but also enjoys doing the Brain Games and virtual world access after the session.

As all the details are captured in a separate parent login, I can access it and view it anytime I want and help my child understand where she needs to improve.

This is completely self-learning based and hence I never have to sit and explain her questions or concepts. She watches the tutorials and works on her pace.

The report not just focuses on the number of correct answers but also takes into consideration her speed at solving them and her logic and reasoning.

Best Things that I liked

  • It’s just 15 min in a day, something that a child can easily do
  • It is designed for children from 4-14 year old.
  • This is an online platform, and they do not follow a school or state syllabus. The focus is on improving the child’s concepts, speed and accuracy.
  • It is accessible only on screens bigger than 7 inches.
  • Smartick complements the school curriculum and is aligned with the Common Core Standards and NCTM (National Council of Teachers of Mathematics) standards.
  • Smartick is powered by the latest Artificial Intelligence technology: ability based, your child progresses at his or her own pace, building self-confidence, avoiding frustration, and developing a positive attitude to math.
  • The child works on mental calculationand algebra while also developing problem-solving and critical thinking skills. Smartick includes logic exercises that help children improve both in logical reasoning and reading comprehension.
  • Gamification elements help children be engaged and improve their concentration levels. All games in Smartick are scientifically designed to reinforce cognitive skills: perception, attention, memory and logical reasoning.
  • Referral program: Tutors/parents can benefit from a 27 dollars discount if they recommend a friend. And the new friend that subscribes will receive a 25% off the first subscription they buy.

Smartick is powered by the latest Artificial Intelligence technology: ability based, your child progresses at his or her own pace,

My suggestion

This is a paid subscription, however if I go on a vacation or do not have access to a computer for some time, there is no way I can pause the subscription. They should introduce that feature. Apart from this I can’t think of anything!


If you are thinking about giving a gift to your child this Christmas or New Year, gift them knowledge and world-class education with Smartick Method. As a mom who has seen her child enjoy Smartick Method, I would highly recommend it. Right now, Smartick has a gift for children registering in New Year week, do check it out!

Why small businesses should use Google Adwords

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The words ‘Google Adwords’ invokes mixed responses. Small businesses assume that you need huge marketing budgets to achieve any relevant results. They tend to believe that the CTR will burn a huge hole and consume their budgets even before they realize what can be done. While it is true to a certain extent, it is also equally true that a sharp focused strategy can get you meaningful results in limited budgets.

Powerful insights

Apart from conversions or inquiries, a big thing that Google Adwords gives you is powerful insights. Apart from Google Analytics, Adwords helps you understand what people are looking for and how you can design content to their queries or maybe add more landing pages to take them to relevant pages.


Adwords gives you the flexibility to adjust the amount to be spent and the timings during which your ads are to be published. This specifically helps if you are looking for calls from customers, but your store phone can’t be answered 24*7. You can target specific locations too hence if your ad is relevant to a particular city, you can still run Adwords and get conversions. The best thing is you can stop the ads anytime.

Precise Targeting

Did you know that you can run ads targeting a 2-mile radius? You can go that specific! Hence even if you are a brick and mortar store, with a limited area to service, you can still focus only to these places and run an efficient ad campaign. The local ads can also appear on Maps – ‘Near Me’ feature. This will help you showcase your products or offers right when the customer is close by and maybe looking for something similar.

Appear when people are looking for your product/service

The best thing about Google search Ads is the fact that your ad appears when the prospect is looking for your product or something similar. Having a good keyword strategy will help you understand the customer’s requirements and what exactly is he searching for. Also the fact that universal ads appear everywhere – right from search to videos and apps makes it a perfect brand launch vehicle that will skyrocket your brand awareness.

7 compelling reasons to use adwords

Drive traffic to various conversion touch points

While you might not have a budget to run Universal campaigns, what you can do is drive your prospective customers to various touch points on your site, via the search ads alone. Add site-link extensions like call now, contact us, locate us etc. to ensure that people reach you directly and you don’t miss any leads.

Be on the first page

SEO is great for long-term strategy. You need to focus on SEO and optimize your site so that you can come on the first page of the search results. However, if you wish to capture audience now, then the quickest way to be on the top of the list is via SEM (Search Engine Marketing) or PPC. This is especially effective when you are launching a new product or a website launch.

Follow your customer

Google and Facebook offer Remarketing option. With this, you can retarget your audience and keep the brand on top of his mind. Your ad can appear on the sites that he visits and the videos that he plays. If you are an e-com site, you know that a customer never buys in one go, but being on the top of his mind, while making a purchase decision will ensure that he chooses you over other brands.

These are few of the reasons why small businesses too should think about investing in Adwords. It is much more focused as compared to some traditional marketing methods and it is also highly measurable.

Have you used Google Adwords for your business or personal brand promotion? How was your experience? Do you have some more points to add – do let me know in comments below

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7 tips to promote small business online

Read on to know how online marketing can help you take your business to the next level

Congratulations! So you have started a business and it is doing well. However now you are facing a different problem, you have exhausted your local areas and want to tap into new markets. How do you go about it? Or, you have utilized the traditional route of word of mouth, leaflet, advertisements in newspapers etc., but aren’t really the local brand that you wished you would be when you started off. You aren’t big enough to advertise on TV and hoardings. What do you do?

Start off with a checklist for online marketing, next is to follow these seven tips to promote your small business and level up

Google local listing

Google has an option of listing your local business. It is important to list, as that will show your business when people search for things around your area/ search locally for something. It will also show up in various places like Google search and Maps. Listing in local business also helps you review your online presence at one place. You can check the reviews of your business & insights about the traffic. It showcases all your important information in one place – phone number, address, maps, and reviews. The best part is it is free!

Embrace Social Media

A small business means doing a lot of things on your own or without much help. In such a scenario adding another dimension to the existing spread might sound too much. But here are some facts based on the survey by Clutch.Co, which will help put things in perspective.





To see a more detailed report please visit Clutch.Co, a Survey 2017.

Try one social channel at a time

If you have the time and resources for just one channel, your best bet is Facebook. If you are open to trying out two or more channels and are a restaurant or, deal in experiential items or things then Instagram is a good choice. Twitter is great for engaging with your audience and gauging sentiments and reputation management.

 Try FB shopping

There are options where you can set up a store right on your FB page. If you deal in products and goods but do not have a full-fledged e-com store, you can try this. It will give you the option to reach your audience faster and get orders quicker from those not in your local area. However having a good delivery service is essential if you wish to try this out.

 SEO company website

Having a website is like having a virtual home. People know where to look for. It is an important place that you cannot ignore. Having a good website with all the updated information is essential when starting out on social media marketing. People will want to know more about you and will look you up before deciding to order. Optimize your website by having a responsive site, adding good images of your products and having good internal links. Make sure that the website content has ‘just right’ mix of keywords and is listing organically when searched. Ensure that you have a good landing page that gives complete information to a first-time visitor and makes ordering simple (if you deal in e-com) Non-e-com sites should ensure that your contact details are easily accessible.

Join relevant communities

Be where your consumer is most likely to be. Just having a page on Facebook isn’t going to work if you don’t post regularly and engage with your audience. Promote your social media handles at the physical store, all offline advertisements, and promotions. Segment your audience to understand their profiles and then join relevant communities and groups on Facebook. So if you are a baker and realize that your audience is health and fitness conscious you could promote your healthy bakes section in popular health and fitness groups.

Retain existing customers

The best investment for a small business is to retain their existing audience. It is simpler to connect with an audience who has tried your products/services and have probably enjoyed the experience. Engage with them by way of regular postings and quick turnaround for messages. Run campaigns targeted towards returning customers (coupons, special sale preview, referral discounts etc.) If you are having an event, put it up on Facebook for wider reach.

Spend on online marketing

Content is and will be the king, however since the recent changes in Facebook and Google algorithms it has been observed that the organic reach has scaled down. Even in normal scenarios, the Facebook feed is cluttered with everyone’s updates – right from a friends engagement to another one’s cute dog image, updates from pages and groups you like, group discussion, to seeing someone’s FB live ( live streaming video) there is a lot happening. Your audience missing your posts in this noise is natural. Supplement your organic efforts with advertisements. This will help you reach the right audience at the right time, and that makes for solid ROI.

Do you have some more tips to share? Do comment below. Or if you are a small business, share your thoughts or doubts with me and I will try and answer them.