I started working in this space as an added responsibility to being a copywriter. I enjoyed it and figured my way around it. I started off somewhere in 2008. The digital marketing space was very new then and people didn’t really trust it to offer conversions and clicks. I even attended a Google workshop in Bangalore and that’s when I was totally hooked to it, however, we didn’t have many clients who were interested in it. Later I took a break for raising my kids and I couldn’t really focus on this emerging field, however, a seed was planted. When I decided to do extra courses and certifications, I decided to focus on this field. I completed my Masters in Mass Communication and also enrolled for Google certification so as to get more in-depth knowledge about it. I write about my experiences and knowledge related to Digital Marketing on my blog. Today, I take freelance projects related to Digital Marketing.