A comprehensive guide to Facebook Marketing

Facebook marketing is something that all businesses have heard about and most have tried it. It is one of the most popular social media marketing network for businesses and a favourite among small businesses. If you are wondering why, here are a few stats that will help you understand the reach and power of Facebook Marketing.

Infographic Credit – FbBusiness

It’s not just Facebook

When you run ads or promotion on Facebook, you have an added advantage of running the advertisement not only in Facebook but also extrapolate it to Instagram and Facebook Audience Network.

The Instagram Ad

Once you are in Ads Manager, you can create an ad that is used for both Facebook and Instagram. There are various sizes and types of ads that can be run, a few like a full length ad of 1200*600 cannot be used as is for Instagram and you might have to upload a different image.

You can also run an ad that is specific to Instagram from the Insta ad manager however, if you are going to advertise the same offering, then doing it from Facebook helps in greater reach and easier management from Facebook Ads Manager.

The Audience Network

Apart from the Facebook pages and Instagram profiles, ads can also be run on Audience Network. The audience network is similar to Google’s Ads Network, where the advertisement is seen on the webpages and apps signed up for Facebook Audience Network. It is not possible to run a few ad sizes on the network, so do check the sizes and placement when confirming the ads.

The Messenger

Facebook has also introduced advertisements in messengers. So you could directly pop into a potential clients messenger and connect on a more personal level rather than be missed in the newsfeed.

Did you know

Two billion messages are sent between people and businesses each month!

53% people are more likely to shop with businesses they can message directly to and 56% would rather message than call a business for enquiry!

How can you get more with messenger?

Choose the placement as Facebook Messenger when creating a sponsored ad

Activate the message to know more for quick interaction with potential customers

Make a few changes to create personalized responses and user friendly interaction

Be responsive and answer queries for quick turn-around.

With each interaction you are building a database which can be re-targeted in future with more customized offerings.

A comprehensive guide to facebook marketing for small businesses

Why Facebook Marketing

With so many social and online advertising avenues available, why is being on Facebook so important? The simple reason that even after so many years, it continues to be a growing platform adding new profiles and countries to its fold is good enough reason to start here.

Increase Brand Awareness

One of the foremost reasons to be on Facebook is creating and increasing brand awareness. When you share a post and create engagement around it, you are getting your product or services out in front of potential customers. You are not just sitting there expecting them to search and come to you, but going right in front of them in their news feed.

Quick Connect with customers

We have seen numerous instances where a facebook page or a twitter handle has doubled up as customer support. It also offers quick fixes to PR nightmares. When you create a sponsored ad on Facebook, you are not only reaching your audience, but also connecting with similar audience in the selected area. In case of a problem or answers these customers are first bound to connect with you on Facebook. Having quick turn-around and offering helpful solutions will take your brand a long way. It will also make a difference on the way your customers review your brand online.

Cheap Advertising

Facebook is great for small businesses as it offers a lot of flexibility and a variety of features that can help push your business further. A small business might not have a website, but with facebook shop, you can showcase your product catalogue and even tag them with every post that you add.

Apart from this, the Facebook ads can help you customize as per your reach and requirement, hence it offers a great solution to small businesses. Your facebook ads can be modified real time, based on the responses you are getting. You can even set a daily budget as that will help small businesses remain within their budgets.

Pixel benefits

If you have a website, Facebook Pixel helps you determine the behavior of your audience clicking on your ads. It also helps you understand the goals that are being achieved and what is a customer expecting. This can help you make changes to your existing website and improve in places where a customer drops off.

Can increase offline traffic too

Apart from driving traffic to the website, Facebook marketing is also known to improve offline traffic. You can choose to drive traffic offline with a coupon or ads focusing on in-store purchase. With the campaign targeting a certain area for in-store purchase, it has been seen that there is a spike in not just online traffic but offline traffic too.

Helps SEO

It is a known fact that one of the many reasons for good SEO is social media sharing. With facebook business pages, it helps a lot in listing the pages quicker on Google. Regular updation and sharing on Facebook can gain good traction in terms of SEO too.

With so many benefits and possibilities, I would urge all small businesses to try Facebook Marketing in 2018. With new updates from Facebook, it is going to be interesting to see how businesses and marketing managers utilize the changes for their benefits.

If you don’t know where to start, do read up 7 tips for small businesses

Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. Founder and Owner of nehatambe.com.

3 thoughts on “A comprehensive guide to Facebook Marketing

    Roshan Radhakrishnan

    (April 6, 2018 - 8:23 am)

    Thanks. Will need to implement some of this. Have been very disappointed recently by whatever algorithms Facebook provides (non – ad wise) as I am seeing less than 5% of my followers count getting access to my posts, whether it be images or articles on the blog page. Seems really unfair.
    Roshan Radhakrishnan recently posted…9 year old Mikah Frye’s selfless deed on Christmas #AtoZChallengeMy Profile

      nehagpatwardhan

      (April 6, 2018 - 11:27 am)

      Yup! Facebook while trying to accomodate everyone from groups, brands and friends and family in a single timeline really messed up the reach. However now with seperate group feed and priority back on friends and family you should see some improvement.

    Jayanthi Manikandan

    (April 6, 2018 - 12:51 pm)

    Good informative tips…
    Do visit my blog too: http://blogtech.online
    Jayanthi Manikandan recently posted…Four concepts of BlockchainMy Profile

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