Return on Investment on digital marketing

Return on Investment on digtial marketing

ROI or return on investment is something that every business keeps an eye on weather they market online or offline. As a small business or personal brand you are running on a tight budget. You want every rupee that you spend to generate some value. You don’t have deep pockets to promote your brand on […]

Top tips to conduct audience research for small businesses

Audience Research and Why is it Important

Audience research is important for every business. If you are a small business or a start-up you know how important it is to target the right audience. You are not a big brand with millions to spend of broad scale advertising! It is similar in personal brands as well! Before you create a social media […]

How to optimize your real estate website for Search Engines

How to Optimize Your Real Estate Website For Search Engines

Starting this Friday I am starting a series called #FreelanceFriday. This will have tips from successful freelancers, guest posts about certain topics, ideas, inspirations and a lot more. We start this series with an SEO and Digital Marketing consultant, Dhiraj Shetty, who shares his knowledge about Optimizing the Real Estate websites to have greater impact […]

YouTube Tips to get your Channel up and Running

YouTube is known as one of the major vertical search networks available today. Vertical Search means searching for a specific topic or category or industry. People come to YouTube to check for videos in a certain segment or vertical. While it’s not essential that you need to be present on all mediums, however, if you […]

Why small businesses should use Google Adwords

The words ‘Google Adwords’ invokes mixed responses. Small businesses assume that you need huge marketing budgets to achieve any relevant results. They tend to believe that the CTR will burn a huge hole and consume their budgets even before they realize what can be done. While it is true to a certain extent, it is […]

How to use Twitter for small businesses and personal brands

I have always maintained that spreading yourself thin is not a great strategy. Find the social channels that work best for your brand and focus your energies on them. While Twitter isn’t as popular as Facebook or What’s App, there is a different set of audience who love Twitter. Twitter works well in many areas […]

How to use Pinterest for business or personal brand

Pinterest for business isn’t a very popular choice in India. Pinterest and Instagram are both images sharing sites. While Instagram is where you click or download a photo on your phone, apply filters and then share it using relevant hashtags for discovery, Pinterest is a more of a curation and photo searching site. According to […]