YouTube Tips to get your Channel up and Running

YouTube is known as one of the major vertical search networks available today. Vertical Search means searching for a specific topic or category or industry. People come to YouTube to check for videos in a certain segment or vertical. While it’s not essential that you need to be present on all mediums, however, if you can make creative videos around your topic, then you shouldn’t miss it. Here are a few facts from SEMRush which will showcase the massive ecosystem of YouTube.

YouTube infographic and figures
YouTube infographic by SEMRush

YouTube Tip #1 – Optimize your video and channel

You might think this is really simple one, but this is where the gold mine is.  Before you create a video, identify the keywords that are being used in your niche. Use that as your base to create videos and then use those keywords in tags. Once your video is created, make sure you have a catchy and keyword rich headline, description, tags, and sub-titles. YouTube is owned by Google, so Google is interested in indexing and pushing its video content and if you observe even in normal search, a video ranks higher for a search term than text, so make the most of it. Put special emphasis on crafting a well-worded and keyword relevant description.

YouTube Tip #2 Brand your channel

Use keyword planner to identify good keywords. Add an eye-catching thumbnail. Either design one on your own or get someone to design it for you. An eye-catching thumbnail is one of the major deciding factors for a viewer to click. Brand your channel with a good cover and relevant themes. Add an end-slide to your videos and ask viewers to subscribe to your channel or follow your social channels at the end of the video.

YouTube Tip #3 Video Quality is important

Gone are the days when a simple home-made video became an overnight sensation. Though it is true in some exceptional cases even today, however with the sheer amount of videos being uploaded every day, it is tough for a humble home video to list in trending sections. YouTube has come a long way and so has the quality of videos that are being uploaded on the channel. Use good equipment’s like a better quality mobile, stand, tripod, mike etc. to give a professional touch to your videos and audio. Invest in a good mic and if you are recording yourself, then instead of just a casual ‘call from home’ look opt for a plain screen. First impressions are very important on YouTube.  Go Live, if it’s relevant, but ensure that some brand element is present in such videos too.

YouTube Tip #4 – Be Found

Though YouTube is a kind of search engine, the way it behaves and the way the user behaves with the tool is very different from a normal search engine. An important thing that separates user behavior on YouTube and other search engines is the suggested videos section. Once you start playing a video, a list of suggested videos pop-up on the right-hand side. The user usually scrolls through that to decide which video to watch next. View videos in your niche or topic, identify the keywords that are there in those videos. Create videos that are adding value to existing high ranking videos. Focus on being in the suggested list of YouTube videos.

Have you used YouTube for promoting your brand or do you have some questions about it? Shoot an email or ask about it in comments below. Will definitely try and help.

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Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. I studied mass communication and worked in various capacities spanning from journalism, copywriting to social media marketing. Blogging from the past 4 years. Founder and Owner of

56 thoughts on “YouTube Tips to get your Channel up and Running


    (September 28, 2017 - 5:18 pm)

    Great tips who are looking to start YouTube channel

    Jhilmil D Saha

    (September 28, 2017 - 5:30 pm)

    These are some incredible tip. Will be very helpful.

    L steffy Manju

    (September 28, 2017 - 6:18 pm)

    Amazing tips…would be of real use for new YouTuber…

    Nisha Malik

    (September 28, 2017 - 6:23 pm)

    I don’t have any youtube channel as of yet, but the tips will be very practical for someone who is starting one 🙂

    Tripti Charan

    (September 28, 2017 - 10:40 pm)

    Wow! I am starting up with my YouTube Channel and this is so informative. Thanks for sharing your knowledge with us 🙂


      (September 30, 2017 - 4:12 pm)

      Welcome Tripti

    roopali gupta

    (September 29, 2017 - 12:00 am)

    Very informational tips will use it for my business someday


      (September 30, 2017 - 4:11 pm)

      Thanks Roopali

    Prerna Sinha

    (September 29, 2017 - 3:12 am)

    Thanks for sharing the basics to set up one’s channel, will surely use them to build my channel!


      (September 30, 2017 - 4:11 pm)

      Welcome Prerana


    (September 29, 2017 - 8:16 am)

    I was just thinking of adding a space on youtube! Great tips .. will come back to you when I get started 🙂 Thanks 🙂


      (September 30, 2017 - 4:11 pm)

      Welcome Gayathri

    Deepika Verma

    (September 29, 2017 - 8:44 am)

    Thanks for sharing 😀I am a YouTuber and totally agree to these points 😀


      (September 30, 2017 - 4:10 pm)

      Welcome Deepika


    (September 29, 2017 - 8:55 am)

    I’ve just step up my channel and I can certainly make use of these pointers.


      (September 30, 2017 - 4:10 pm)

      Welcome Manveen


    (September 29, 2017 - 10:09 am)

    I can’t imagine being on YouTube, I’m really camera shy. But love these tips, and will pass them on to people who ask me for reccos on getting started.


      (September 30, 2017 - 4:10 pm)

      Thanks Akshaya

    Mala |

    (September 29, 2017 - 10:37 am)

    Thanks a lot for these tips. I have been thinking of creating some of my content as YT videos and embedding them on my blog. It certainly breaks the monotony of text-only posts.


      (September 30, 2017 - 4:09 pm)

      Welcome Mala

    Dr Bushra

    (September 29, 2017 - 11:30 am)

    That’s very important tips will definitely give height to my YouTube channel


      (September 30, 2017 - 4:09 pm)

      Welcome Bushra

    Hena Jose

    (September 29, 2017 - 11:53 am)

    Good tips. These are helpful to me. Have been planning to launch my youtube.


      (September 30, 2017 - 4:09 pm)

      Welcome Hena


    (September 29, 2017 - 3:41 pm)

    Very informative post.. Loved reading it..


      (September 30, 2017 - 4:08 pm)

      Thanks Khushboo

    Amreen Shaikh

    (September 29, 2017 - 5:01 pm)

    Thank you for these. Needed some tips on YT and these seem helpful


      (September 30, 2017 - 4:08 pm)

      Welcome Amreen


    (September 29, 2017 - 7:01 pm)

    These are some amazing tips for a good Youtube brand positioning. Very practical and helpful pointers.


      (September 30, 2017 - 4:08 pm)

      Thanks Varsh

    Bushra Khan

    (September 29, 2017 - 7:11 pm)

    This is good to know information!! especially for people looking for making new YouTube channel


      (September 30, 2017 - 4:07 pm)

      Thanks Bushra


    (September 29, 2017 - 9:44 pm)

    Wow I’m new in YouTube so very helpful post for me . Thanks for sharing.


      (September 30, 2017 - 4:05 pm)

      Welcome Rashmi, Glad you found it useful


    (September 29, 2017 - 11:20 pm)

    Cool tips here for newbies. YouTube is a great way to reach your thoughts to millions of people.


      (September 30, 2017 - 4:04 pm)

      Thanks Shub

    Renu Vashishta

    (September 30, 2017 - 5:15 am)

    Very informative.


    (September 30, 2017 - 12:37 pm)

    This is useful information. Maybe someday when I start my own YouTube channel I can use these tips 👍


    (September 30, 2017 - 4:11 pm)

    These are some insightful tips on how to make your youtube work. Optimization is not that simple as it looks like and you have covered this area very effectively

    Prisha Lalwani

    (September 30, 2017 - 6:01 pm)

    I really wannt to start my youtube channel and this looks very interesting!! Thanks for the share 🙂


    (September 30, 2017 - 6:19 pm)

    What an informative post.. This was much needed.. sharing it and saving too. Thanks!


    (September 30, 2017 - 6:42 pm)

    Such an interesting read. I’m going to ponder over it now 😊


    (September 30, 2017 - 7:30 pm)

    Great tips for someone who wants to be vlogger. Thanks for sharing

    Neha @growingwithnemit

    (September 30, 2017 - 8:33 pm)

    These are some awesome tips for starters, would like to connect with you as I am thinking of starting my youtube channel soon. Thanks for sharing these great tips.

    Charu Gujjal

    (September 30, 2017 - 10:28 pm)

    These are some super relevant tips. I always found Youtube very complicated. This is surely going to help me to understand it better.


    (September 30, 2017 - 10:55 pm)

    These are some great tips Neha. I recently started my channel and I am surely going to use these tips to make it popular. 🙂

    Disha Bhandari

    (September 30, 2017 - 11:19 pm)

    I am saying this post for the future. If plans pan out as I wish they Would, I will need this. Thank you Neha


    (October 1, 2017 - 12:28 am)

    I was just wondering how to get my YouTube channel up n running and this came in. Super tips and very informative!


    (October 4, 2017 - 1:22 am)

    Thats really good compilation of points. I am yet to explore you tube but when I decide I think all this points are going to be very handy.

    Arav Ramakan

    (October 4, 2017 - 7:10 pm)

    Hi Neha,

    I agree with Summet as he said that, its a great blog for those people who are thinking to start their own you tube channel. And that is what I am going to do in few days. I have to start my own youtube channel for business and do my business branding their through videos.

    You explained very clearly by using infographics.

    Thanks For the post!!


    (October 5, 2017 - 2:25 pm)

    I don’t have a youtube channel yet, but this, is highly useful! Bookmarking it for future use.

    Nayantara Hegde

    (October 5, 2017 - 5:13 pm)

    I have been thinking of getting on to the Youtube medium too. These tips are surely helpful to me and others who want to be successful here. Thanks for sharing


      (October 8, 2017 - 4:10 pm)

      Thanks Nayantara

    Mamma Bear | Nikita

    (October 8, 2017 - 12:25 am)

    What amazing tips! Thank you so much for sharing. Bookmarking this and sharing! 🙂


      (October 8, 2017 - 3:58 pm)

      Glad you found it useful

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