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As a business or personal brand, it is essential that you try and build a loyal follower network. The easiest way for this is by creating an email list! However many believe that just adding an opt-in form on their website will get them subscribers. Some will give you a big database and tell you […]
Blogging is one of the most important tools that a small business or personal brand can leverage for long term benefits in terms of brand awareness and brand identity. Have you observed how all big brands maintain a regular blog? It is basically a useful tool for every brand, big or small, however what works […]
YouTube is known as one of the major vertical search networks available today. Vertical Search means searching for a specific topic or category or industry. People come to YouTube to check for videos in a certain segment or vertical. While it’s not essential that you need to be present on all mediums, however, if you […]
The words ‘Google Adwords’ invokes mixed responses. Small businesses assume that you need huge marketing budgets to achieve any relevant results. They tend to believe that the CTR will burn a huge hole and consume their budgets even before they realize what can be done. While it is true to a certain extent, it is […]
Pinterest for business isn’t a very popular choice in India. Pinterest and Instagram are both images sharing sites. While Instagram is where you click or download a photo on your phone, apply filters and then share it using relevant hashtags for discovery, Pinterest is a more of a curation and photo searching site. According to […]
Congratulations! on taking the plunge in the entrepreneurial world. Establishing a new business is a tough job. Resources and cash flow are limited and hence there is usually an urge to try and do everything on your own. You feel you have a Facebook and Twitter a/c, and almost all knowledge resources are available online, […]