Creating your first image and Tips to Optimize Pins

Pinterest is a highly visual medium. This means you need pictures on your post if you wish them to be linked back to your board. However, just because you are dealing with topics or products that are not very visual should not stop you from utilizing Pinterest. Apart from great photos, you can use simple graphic designing tools like Canva to create images that can be pinned.

In the earlier post we saw how to create a Pinterest account. Now let’s proceed to create pinnable images.

What are pinnable images?

These are images that are optimized for Pinning on Pinterest. While you can pin any kind of images on Pinterest, the optimal image size is seen as images that are vertical and a bit long. For a long time it was believed that 736*1104 is the perfect size. Some even suggested having really long pins, however going by the current trend of 2018 that does not seem to be the case.

In the recent updates Pinterest is also showcasing square images. Overall maintaining a 2:3 ratio of the images is considered a good practice.

A Cheat Sheet for various acceptable Pinterest image sizes

Pinterest Image Sizes Pixel Dimensions
Long pins 600 x 1560 pixels
Medium pins 600 x 1260
Short pins 600 x 900 pixels
Square pins 600 x 600 pixels


However if you check Canva, it still shows Pinterest image size as – 735* 1102 and the Blog Graphic size is 800*1200 It is advisable that you create a custom dimension image and then copy the same sizing when creating Pinterest images.

Tips to Optimize the image for Pinterest

Name your images

Every image that you create should be named appropriately. Instead of just mentioning IMG_123, or Pic1 name the images the matter that it is trying to convey. As these images will be search engine friendly this is important in terms of SEO.

Remember Pinterest is part search engine and part social channel. It is also found on Google and definitely ranked much higher than your actual page/website. Make the most of it by ensuring that your images appear for the right keywords.

Add the headlines in your Pins

You have a lot of real-estate in terms of image space. Use it well by adding headlines so that your headline captures your reader’s attention.

When a person searches in Pinterest, she is looking for a pretty picture that is relevant to her search. For eg: If I am searching for Pinterest for blogging and if I see an image which has a headline “7 ways to drive crazy traffic to your blog with Pinterest” you are bound to check it out.

Optimize Pins

Optimizing images is something that is overlooked in the whole process of blog or website content creation. It is important that the images are optimized as images are also visible in search. When people are searching for a certain image, they will click on the same and visit your website.

Never upload the image or graphic as it is on the website. Always compress it with good compression tools. There are a lot of plugins available that are useful in image compression. Use these plugin’s to compress the images on the website.

The most important thing in image optimization is the Alt+ Text. Alt text tells the search engine what this image is about. Ensure that the image Alt text has keyword rich description.

Next is image description. If you are adding a Pinnable image on your website or blog, ensure that it has a keyword rich description. It is important because, when someone pins your image, the pinned image carries the same description into Pinterest.

Created your first Pin? Add the same on a relevant board and share it with me on Pinterest. Connect with Neha Tambe on Pinterest.

‘I am taking my Alexa rank to the next level with Blogchatter’

Post Author: nehagpatwardhan

Neha Tambe is a freelance social media marketer, writer and influencer. I studied mass communication and worked in various capacities spanning from journalism, copywriting to social media marketing. Blogging from the past 4 years. Founder and Owner of

58 thoughts on “Creating your first image and Tips to Optimize Pins


    (September 8, 2018 - 7:19 am)

    this is a helping hand neha, ty for sharing 🙂

    Huma Masood

    (September 8, 2018 - 2:57 pm)

    Great Pinterest tips, Neha. Will keep image optimization in mind next time.

    Anshu Bhojnagarwala

    (September 8, 2018 - 3:39 pm)

    Great tips, as usual, Neha! Thanks for sharing. Which would be a good compression plugin?? Any you would like to suggest please.

    Jayanthi Manikandan

    (September 8, 2018 - 11:15 pm)

    Very nice and informative post! Thank you…


    (September 8, 2018 - 11:26 pm)

    I didnt know about reducing the size of the image while pinning. Good to know these tips. Thanks for sharing.

    Varsha Nitin Gode

    (September 8, 2018 - 11:43 pm)

    Super Informative post about pinning images will keep this post saved for reference 🙂
    #vigorousreads #MyFriendAlexa

    Surbhi Prapanna

    (September 9, 2018 - 5:51 am)

    Really great information Neha. I am a newbie, especially for Pinterest. your tips will help me a lot to do better.


    (September 9, 2018 - 6:03 am)

    Great tips on Pinterest. Definitely going to help newbies! Thanks Neha for putting in efforts and providing useful info.

    Dipika Singh

    (September 10, 2018 - 9:00 am)

    Thank you for the valuable tips Neha, I am following almost all these except compressing images. Will start doing that from now on. #MyFriendAlexa #gleefulreads

    Priya Bajpai

    (September 10, 2018 - 3:04 pm)

    Good tips, Neha. I am learning Pinterest. So this was really helpful. Although, I’m not sure if Pinterest can help with my fiction blog, as far as getting traffic to my website is concerned.

    richa mina

    (September 14, 2018 - 9:27 am)

    this is a great and much-needed post for me… Thanks for pinnable image help.

    Sinjana Ghosh

    (September 14, 2018 - 9:28 am)

    Helpful post.pinterest is a image based search engine which is easier to crack than Google. You have given a good introduction to this amazing tool

    Maheshwaran Jothi

    (September 14, 2018 - 9:47 am)

    Seems tou are ready for your next ebook. If not you should think about it. The last 2 post are very detailed and will help many.

    Monalisa Det

    (September 14, 2018 - 10:03 am)

    I have just started with Pinterest. Thank u so much for making my job easier. Very helpful blog indeed.


    (September 14, 2018 - 10:04 am)

    Hey Neha , Thanks . I am at the right time for right post. Always wanted to know how to optimise Pinterest for blogging . Useful tips on Pinterest. #MyFriendAlexa #SujatawdeReads

    Manas Mukul

    (September 14, 2018 - 10:12 am)

    Pinterest is the least understood powerful tool Neha. Awesome work decoding it bit by bit for us amateurs.
    #MyFriendAlexa #ContemplationOfaJoker #Jokerophilia

    Nidhi Rawal Gautam

    (September 14, 2018 - 10:26 am)

    This is something I was struggling with and here I found almost every information. Thanks for this post Neha. Really helpul.


    (September 14, 2018 - 10:58 am)

    wonderful and useful tips for Pinterest,Neha. Got to know about image optimization through this post.Thanks 🙂

    Vasantha Vivek

    (September 14, 2018 - 11:05 am)

    Very helpful to know about various pin sizes. and the tips for pin optimization are also very handy and very useful.


    (September 14, 2018 - 11:24 am)

    Some great tips Neha. I love your posts about tips and tricks for social media. Looking forward to more.

    Yogita Joshi

    (September 14, 2018 - 11:30 am)

    I just love reading ur blog.. it’s always very informative and detailed.. learned a lot about seo from ur blog.. These tips for pinterest are amazing. M surely gonna start using my pinterest account fully. Keeping all these in mind.. #MyFriendaAlexa #YJReads

    Pooja Budhiraja

    (September 14, 2018 - 11:44 am)

    Very detailed and informative post. Wl surely help many

    #myfriendalexa #Poseinstylereads

    Kavita Singh

    (September 14, 2018 - 12:00 pm)

    This was really helpful, I have saved it and will check again for reference. Your posts are always so informative and easy to understand. I have pulled up my socks to make my Pinterest game strong and this is going to be a big help in this.

    Shipra Trivedi

    (September 14, 2018 - 1:45 pm)

    Image optimization is something we all ignore. And this is also a very relevant point. It helps to open up the pin fast and hence overall experience of finding and pinning gets better. All these points are very valid and thanks for making me understand the important of heading & keyword rich description in pins.


    (September 14, 2018 - 1:51 pm)

    This is so informative. I’m forever struggling with Pineterest- can’t make heads or tails out of it. Would love to know your take on Tailwind.

    Purba Chakraborty

    (September 14, 2018 - 2:16 pm)

    This will be so helpful to me. Thanks for the informative post.

    ☆Novemberschild☆ (@romspeaks)

    (September 14, 2018 - 2:20 pm)

    Not a pinterest person but this was some kind of very informative post.

    Rashi Roy

    (September 14, 2018 - 3:10 pm)

    Had no idea about optimization. Thanks for sharing the useful post.


    (September 14, 2018 - 3:53 pm)

    Informative indeed ! I’m saving this for future use.

    Mayuri Nidigallu

    (September 14, 2018 - 3:59 pm)

    Happy to have learnt something new, Neha. I suck at using Pinterest right, and confusing posts going around make it even more difficult for me to understand. Your post has made it seem easy. Shall follow your instructions and give it a go. Thanks for sharing.


    (September 14, 2018 - 4:25 pm)

    Have bookmarked this post. I am new at Pinterest and this will come in handy.


    (September 14, 2018 - 4:26 pm)

    Thanks for these tips Neha. Helpful 🙂


    (September 14, 2018 - 4:30 pm)

    It is always learning experience when we visit your blog posts Neha. Your post encourages me to be more active on Pinterest.

    MeenalSonal from AuraOfThoughts
    #MyFriendAlexa #MeenalSonalReads

    Neha Sharma

    (September 14, 2018 - 4:46 pm)

    I have started taking my Pinterest account seriously since last 2-3 months and am focusing on all the aspects to use it appropriately. I was not aware that images have to be named properly as that also helps in SEO. Very helpful post, Neha!

    vidhya thakkar

    (September 14, 2018 - 5:05 pm)

    A Helpful Article! Loved it #Viddhreads #MyfriendAlexa


    (September 14, 2018 - 5:32 pm)

    I am dabbling with Pinterest. Love these actionable tips.

    Roma Gupta SInha

    (September 14, 2018 - 5:41 pm)

    Undoubtedly helpful tips Neha. I will now give up my lethargy and start pinning my posts.

    Tina Acharya

    (September 14, 2018 - 7:03 pm)

    I am very very bad in understanding pinterest. This is really helpful for me. Excellent Tips.

    Paresh Godhwani

    (September 14, 2018 - 8:32 pm)

    I have started using Pinterest but not been able to crack it yet. I had no idea that it is half search engine and half social media. Thank you for providing the information and some great tips. Will check out other posts as well on Pinterest.

    Ms Arora

    (September 14, 2018 - 8:56 pm)

    Pinterest is a great tool to bring traffic to the blog if used properly . Thanks for sharing the tips and information


    (September 14, 2018 - 9:45 pm)

    I’ve always wanted to try Pinterest but been too lazy, as I don’t know how to leverage it. Will try it now. Thanks for the tips!


    (September 14, 2018 - 10:24 pm)

    I didn’t know Pinterest had so much value. Besides, since mine is a personal blog, I thought people won’t search for images like the ones I use. Shouldn’t I have a niche inorder to be visible on Pinterest?

    Snehalata jain (@snehalataj)

    (September 14, 2018 - 10:35 pm)

    UR Articles are always good i always refer ur articles to my friends who ask me related to blog n pintrest


    (September 14, 2018 - 10:44 pm)

    I find Pinterest quite confusing but your post makes it seem simpler. Will revisit it for tips, Neha. Thanks for sharing.


    (September 14, 2018 - 11:05 pm)

    This was pretty useful. I have recently started using pinnable images.

    Sonam Jain

    (September 14, 2018 - 11:35 pm)

    I have been thinking to work on my Pinterest since come time now.. And this blog post felt like universe telling me to do it.. Thanks for this information

    Vandana Mathur

    (September 14, 2018 - 11:54 pm)

    Great tips neha. I will take care of all the points when I upload images on my blog post as well as pinterest.


    (September 15, 2018 - 1:37 am)

    This is really helpful post Neha


    (September 15, 2018 - 9:56 am)

    Very helpful! Thanks 🙂

    Nayantara Hegde

    (September 15, 2018 - 4:08 pm)

    Very useful tips. I always wanted to understand this about the new image sizes for Pinterest. Your post is like a godsend to me.

    Samarpita Sharma

    (September 15, 2018 - 5:19 pm)

    What a wonderful resource! Would have been great if we had something similar when we were starting out, but better now than never 😀

    Anmol Rawat

    (September 15, 2018 - 7:42 pm)

    Good tips for beginners or new users!

    Sudip Saha

    (September 15, 2018 - 11:57 pm)

    Thanks for sharing these tips. I do face a lot of difficulties in creating a pin for my post. Later moved to Paint. Now, I know how to create pins.


    (September 16, 2018 - 12:45 am)

    I have only started created pinable images for my posts. And this post was a reality check for what I was doing right or not. And I too thought that there was just one standard size of the pinable image. Thanks for this useful information.

    Pooja kawatra

    (September 16, 2018 - 7:51 am)

    This is wonderful and quite helpful! I have Pinterest but not using it so much.

    Ishita Hurkat

    (September 17, 2018 - 1:54 pm)

    Great tips & Canva is my absolute go-to.

    Gunjan Upadhyay

    (October 6, 2018 - 3:22 pm)

    This is very helpful Neha. Thanks for putting it all up here.

    […] your post’s featured image, infographics, small artwork, all can be done in just a few minutes on Canva. It’s so easy that even my 8 years old son enjoys it and makes graphics work all by himself. Very […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.