I was first introduced to blogging somewhere in 2007 when business blogging was a new phenomenon in the West and my office was trying to understand the in’s and out’s of it. I even started a blog back then. It was more on the grounds to familiarize myself with the blogging world and the etiquettes around it.
Later my first blog was put on back burner because of other pressing ideas that needed attention. It was also a time when my daughter arrived and I was way too busy figuring out the ropes of being a mom and handling the responsibility in a nuclear setup.
However 6 months down the line, I was a frustrated mom
- I felt overwhelmed with parenting,
- had no friends to talk to about the experience as we were away in a new city
- Had a feeling of emptiness as I wasn’t doing anything that I loved
- I had no idea about the importance of Me time
- Husband was too busy and is by nature a reserved personality while me being the opposite.
- Post-Partum depression wasn’t making things great for me
All in all, I was kind of drowning and I didn’t know what to do. When I feel like this, I take to learning new things! Weird, but that’s how my brain works. I started doing a few courses and certifications and the whole idea of interacting with people online, was liberating.
Then there were a few personal losses and matters that were too close to me. I couldn’t bring myself to talk about it to anyone. Not even my best friends or my husband and that’s when I realized that I need some kind of release. Based on my past experience in blogging I knew one thing for sure –
“As long as you don’t work towards bringing traffic to your blog, your site is one in a million in the obscure online world!”
This was the perfect outlet for me and that’s when I started my next blog.
Though my blog started as a place to express my deepest feelings, a place to vent and pour my thoughts, it soon morphed into something else!
Today my blog is
A portfolio of my work
A place of camaraderie with online friends
A business entity
Why should you blog?
Still sitting on the fence wondering if you should take a plunge into the blogging world? Let me share a few reasons that should help you make the decision.
Simple to create
Creating a blog is extremely simple and free. You can start with a free blog on WordPress/Blogger or Tumbler and later on move to self- hosting. Just visit one of these sites, choose a theme and a name and voila! Your blog is ready! Start writing and hit publish to have the first post on your blog.
It is a continuous process
You need not have everything thought through and set before you start a blog. Having your long term and short term goals fixed is a wonderful way to begin, but you can also evolve as you start writing. So, don’t let the fear of planning stop you.
It’s not just about writing
Blogging is a vast ocean and it does not end with writing. There are many who might not be comfortable writing, but video blogging (vlogs), podcasts (voice logs) or even photo blogs (picture logs) are various ways of blogging. There are a lot of platforms that offer multi-lingual mediums hence don’t stop yourself just because you are not comfortable writing in English.
Showcase your uniqueness
Every person is unique and you can showcase it on your blog. There are thousands of niches out there and millions of people writing in the same niche, yet every blog is unique as every person’s voice is different. The perspective and the thought that they bring are different. Showcase your personality, your knowledge, your passion for your blog to gain visibility and traction.
Aid your business
Blogs have known to bring in clients, as you can showcase your knowledge and work regularly. So if you are a photographer, a writer, a food critic or even a designer, you can use blog to build your tribe, connect with your prospective customers and focus on developing your business based on your blog promotion.
Start a side hustle
Today, when online marketing is gaining traction, blogging can be a great place to start a side hustle. There are a lot of brands looking for their products to be reviewed on blogs and social media platforms. You can be one of them! The people who do such reviews are known as micro – influencers. Based on your blog’s and social media platforms popularity you are slotted as influencer, micro-influencer etc. Apart from this if you are a niche blogger then you can also earn by affiliate marketing, ads and product reviews.
Don’t let the naysayers or your own doubts get to you! Focus on your passion and take a plunge in the blogging world!
New to blogging? Looking for some support and learning? Join our support group Budding Bloggers and participate to gain maximum benefits.